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【图书名称】跨境电商英语
【市场价格】42元
【图书书号/ISBN】978-7-5103-1924-2
【  作  者  】王维平 蒋轶阳
【出版日期】2017.8
【  开  本  】16
【图书页数】172
【图书装订】平装
【图书规格】787*1092
【  版  次  】1-1
【  印  张  】10.75
【千 字 数】233
  简介与目录
本教材的编写思路是以实际工作任务为导向、以工作流程作为主线,将内容分为账户注册、产品上传、公共信息操作、产品文案撰写、售前客服、发货操作、售后客服、客户营销八大情境。在编写过程中,始终贯穿以英语实践技能为主体的结构,设计了以学生为中心的活动,推出了以任务为引领的教学模式。每章包括学习目标介绍、情境引入、任务示例、知识链接、实战训练、语言训练、拓展阅读和中英文对照术语八大块。

Chapter 1  Accounts Opening 账号注册
Learning Aims
Leading-in Situation
Task One: Opening an account on Amazon
Task Two: Understanding Seller’s central on Amazon
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 2  Products Uploading 产品上传
Learning Aims
Leading-in Situation
Task One: Getting the Right Features
Task Two: Making a Title
Task Three: Uploading Your Product via Website
Task Four: Uploading Your Product via Template
Task Five: Reading the Products Uploading Rules
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 3  Copywriting 文案撰写
Learning Aims
Leading-in Situation
Task One: Writing Bullet Points on Amazon
Task Two: Writing Product Description on Amazon
Task Three: Writing Selling Points on aliExpress
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 4  Commonplace Service公共信息
Learning Aims
Leading-in Situation
Task One: Revising Service Terms
Task Two: Writing a Company Profile
Task Three: Writing a Brand Story
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 5  Pre-sale Service售前客服
Learning Aims
Leading-in Situation
Task One: Reply to enquiry for product size
Task Two: Reply to enquiry for unspecified products
Task Three:Reply to counter offer (insisting on the original price)
Task Four: Reply to counter offer (making a concession)
Task Five: Urging the placement of an order
Task Six: Urging payment
Task seven: short supply of goods
Task eight: confirmation of order
Task Nine: enquiry for product information via Skype
Task Ten: conversation on short supply of goods via Skype
Filed Training
Part I written communication
Part II oral communication
Language Building
Additional Reading
Email A
Email B
Email C
Email D
Email E
Email F
Email G
Email H
Email I
Vocabulary
Useful sentences

Chapter 6  Delivery Service发货客服
Learning Aims
Leading-in Situation
Task One: Off-line shipping
Task Two: Adding tracking details online
Task Three:Writing a shipping notification
Task Four: Tracking logistics information online
Task Five: Writing a notification about the arrival of the goods
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 7  After-sale Service售后客服
Learning Aims
Leading-in Situation
Task One: reading DSR on Amazon
Task Two: Handling Customer Complains about Non-arrival
Task Three:Handling Customer Complains about poor quality
Task Four: Writing Emails on inviting positive feedback
Task Five: Handling positive feedback
Task Six: writing Emails on explaining delayed shipment
Filed Training
Part I written communication
Part II oral communication
Language Building
Additional Reading
Email A
Email B
Email C
Email D
Email E
Email F
Vocabulary
Useful sentences

Chapter 8  Customer Marketing客户营销
Learning Aims
Leading-in Situation
Task One: WritingEmails onholiday promotion
Task Two: Writing Emails on New products promotion
Task Three: Writing Emails on Customers’ rewarding
Task Four: Making Advertisements on SNS
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

 
               
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